A good campaign is specific, honest, and shared early. Here is what actually moves people to give.
Get started in three simple steps.
Set a clear goal for a personal dream, a charity, or a sudden crisis. Or build a continuous profile to sustain your frontline work.
A quick verification protects your identity. To keep our community safe, movements and Verified Voice profiles receive a careful review from our Trust Council before going live.
Let your community gather around you. When your goal is met, keep expanding your space, or watch your extra support flow naturally to lift up a peer walking the same path.
01
A fundraiser is personal. Your cover image should reflect that. A close-up photo of the person being helped or the situation you're describing does more than any description can. Take a moment to get this right before you launch.
02
"Help me pay bills" raises far less than "I need $3,400 to cover two months of rent while I recover from surgery." Break down your goal. Donors respond to precision because it signals you have thought this through.
03
The first day is your highest-traffic window. Send direct messages rather than posting to a feed. A personal ask converts far better than a public post. Start with the people who already care about you.
04
Ask three to five people to donate before sharing widely. A campaign at zero looks uncertain; a few early donations looks credible.
05
Campaigns that go silent stall. A short weekly update keeps donors engaged and gives people a reason to reshare.
06
If your campaign goes over its goal, a tiny portion flows forward to others in the same category through the Overflowing Cup. And it works both ways: your campaign can receive from others too. Set a number based on what you actually need. Donors notice when a goal is honest.
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